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Employer Brand10 min read read
Building Your Employer Brand on Zero Budget
You cannot outspend big tech on employer branding. But you can out-authentic them.
R
Roles Team
Talent Advisors · January 5, 2025
# Building Your Employer Brand on Zero Budget
You do not need a huge marketing budget to build an employer brand.
Zero-Budget Tactics
### Employee Storytelling Encourage team members to post about work. Share behind-the-scenes content.
### Founder Content Founders sharing learnings on LinkedIn. Transparent posts about challenges.
### Candidate Experience Fast, respectful interview process. Personalized rejection messages.
### Technical Content Engineering blog posts. Open source contributions.
Measuring Employer Brand
- Application quality and volume - Offer acceptance rate - Employee referral rate
The Bottom Line
The best employer brands are authentic, not manufactured.